TERMS AND CONDITIONS

My Fyrst

Effective Date: October 2026

myfyrst.com
Governed by the laws of the Province of Alberta, Canada

These terms and conditions (the “Terms and Conditions”) govern the use of myfyrst.com (the “Site”), the My Fyrst app at myfyrst.com/mytracker (the “App”), and all associated programs, workshops, in-person sessions, events, presentations, digital tools, and any other activities or services offered by My Fyrst (collectively, the “Services”). The Site and the App are owned and operated by My Fyrst.

By using the Site or the App, attending a workshop, participating in any My Fyrst event or program, or engaging with any of the Services in any form, you indicate that you have read and understand these Terms and Conditions and agree to abide by them at all times. When you create an App account you tick a box to confirm that you agree to these Terms and Conditions and to our Privacy Policy.

Nature of the Program
My Fyrst is a self-guided, self-help emotional self-awareness practice. All activities, programs, workshops, journal exercises, webinars, in-person sessions, App activities, and any other content or services provided by My Fyrst are designed for general personal wellness and self-reflection purposes only.

My Fyrst is not therapy, counselling, or any form of clinical or professional mental health service. It is not a substitute for professional psychological, medical, or psychiatric support. Participation in any My Fyrst activity or program is entirely voluntary, and you engage at your own initiative and discretion.

My Fyrst does not:

• diagnose, treat, cure, or prevent any mental health condition, psychological disorder, or medical condition;
• provide or claim to provide any medical, psychological, psychiatric, or clinical advice;
• claim to heal or resolve any mental health problem or issue; or
• act as a replacement for any qualified health, wellness, or mental health professional.

If you are experiencing a mental health concern or crisis, please seek support from a qualified mental health professional.

Two Ways to Use My Fyrst
You can use My Fyrst in one of two ways:

1. The app on its own. You practise in the App, choosing colours and writing notes in it.
2. The physical journal together with the App. You write in your Active Minds Journal, on paper. In this version the App gives you the activities only and has no journaling, and records only which activities you have done and when. What you write in your paper journal stays with you; we do not receive it. The journal with the App is a recurring subscription (see “Subscriptions” below).

These Terms and Conditions apply to both ways. Anything about notes, colours or answers in the App applies where you use the App to record them.

The My Fyrst App
The App is a personal practice you do on your phone or computer. You choose a colour for the emotion that feels closest, and you may write a short note about what was behind it. Over time the App shows you your own patterns. The App:

• is a practice tool, not a test, an assessment or a diagnosis. Nothing in the App tells you what is “wrong” with you, and no result in the App is a medical or psychological finding;
• does not monitor you or contact anyone on your behalf. It cannot call for help, and no one at My Fyrst watches what you write in real time;
• may change over time. We may add, change or remove activities, features or screens, and we do not promise that it will always be available or free of errors or interruptions; and
• works best when you use it for yourself, at your own pace. There is no required schedule.

The first emotional reflection in the App is free. Each later reflection requires a purchase. The applicable price and purchase terms are shown before you choose to pay. Nothing is charged unless you choose to make a purchase. The physical journal with the App is a separate recurring subscription, described below.

Your Account
To create an App account, you must provide your first name, email address and mobile phone number. We use your mobile number to send a one-time verification code by text message to confirm it is you; App SMS is for sign-in verification only, not daily prompts or marketing. Standard message and data rates may apply. Your email address and first name are added to our email list (see “Email Communications”). You agree to:

• give your own first name, email address and phone number (not someone else’s);
• keep your phone and the verification codes private and not share them; and
• tell us at hello@myfyrst.com if you think someone else has used your account.

You are responsible for what happens on your account. One person should use one account. We may limit, suspend or close accounts that are used in breach of these Terms and Conditions.

Your Notes and Content
What you write and choose in the App (your colours, notes and answers) belongs to you. What you write in your paper journal is also yours and stays with you. You give us permission to store it and show it back to you, and to process it as needed to run the App for you, as described in our Privacy Policy. We do not sell it and we do not use it to decide which advertising you see.

Please do not write information in your notes that identifies other people (for example full names, addresses or phone numbers) or that you would not want stored. The App is not a secure place for secrets such as passwords or bank details. If you write something about a crisis or about hurting yourself or someone else, please understand that no one at My Fyrst is reading it as you write it and the App cannot respond. Please contact your local emergency services or a qualified professional right away.

Counting how the App is used. After each finished reflection and milestone, the App sends us a few statistics as numbers only (for example how often each emotion colour was chosen, and how self-awareness answers changed). We do not receive your notes, name or phone number with them, and they are added into totals that are not linked to you. We may share these totals with funders, partners and advisers. See our Privacy Policy for details.

Practising With Someone
You can choose to practise alongside one other person. You each sign in with your own phone number; one of you starts and shares a one-time code, and the other enters it. When you are connected:

• you receive the same activities, in the same order, and each of you goes at your own pace;
• your answers, colours, notes, flowers, progress and phone number stay private to you. The other person cannot see them, and you cannot see theirs;
• each of you pays for your own reflections; a purchase by one person does not unlock anything for the other;
• either of you can stop at any time. If one person stops or deletes their data, the connection ends and the other person is told, kindly and without detail, that the practice together has stopped. Everything each of you created stays yours; and
• connecting does not give either person any access to the other’s account.

You agree to:

• only invite or accept someone you know and trust, and only share your invitation code with that person. A code works once and expires after 24 hours;
• never pressure, threaten or control another person to use, continue or share anything in the App. Practising together is always voluntary;
• not use the App to contact, locate, monitor or harass anyone; and
• stop practising together at any time if it does not feel right for you.

My Fyrst is not responsible for the actions of the person you practise with, or for your relationship with them. Practising together is not couples counselling, therapy or relationship advice. If you feel unsafe, stop practising together and contact your local emergency services or a qualified professional.

Your Code and Locked Notes
The App is designed so that notes, colours, answers and journal entries are encrypted on your device before being saved to the database. My Fyrst and the hosting provider are not intended to be able to read that encrypted content. A limited summary may remain readable where needed for the App to function, such as your first name, time zone, session-completion dates and activity labels from the App’s library, rather than your own written words.

Some information is not encrypted in this way because it is needed to run the service, including your phone number held by the authentication provider, your email address held in our email list, feedback responses, and payment and order records. The security of device-based encryption depends on the App page and code running on your device being genuine. We take reasonable steps to protect the service, but no system is entirely secure.

After your first session, the App asks you to save a Notes unlock code. The code allows you to unlock your notes on another phone or browser, or after your device is reset. My Fyrst does not have your code and cannot recover it for you. If you lose both the code and the key held on your device, your notes cannot be recovered. You can replace your Notes unlock code at any time in My Guide.

Notifications
If you allow notifications in your browser or on your device, we may send you reminders about your practice. You can turn them off at any time in your browser or device settings.

Deleting Your Data
You can delete your App data at any time using “Delete my data” in My Guide, or by emailing hello@myfyrst.com. When you do, we delete from the App’s systems, at once and permanently: your practice record, your safety copies, your feedback answers, your Notes unlock code key record, your record of unlocked reflections and payment references, any “Practising with Someone” connection, and your App account and sign-in information, including your phone number. Deletion cannot be undone, and paid reflections are not restored or refunded. You will need to create a new account to use the App again.

“Delete my data” does not remove your email address from our email list. It stays there until you unsubscribe using the link in any email or ask us to remove it at hello@myfyrst.com. It also does not delete records that Stripe or other providers hold independently under their own systems, policies or legal obligations. Those providers may retain transaction, delivery, security or other records, and My Fyrst may retain limited records where required or permitted by law. Copies held in routine backups, if any, are overwritten in the normal course. Please read our Privacy Policy for details about deletion, retention and third-party services.

Disclaimer
My Fyrst activities, content, tools, the App, workshops, and all associated Services are intended solely for general wellness, self-reflection, and personal growth purposes. My Fyrst makes no representations or warranties, express or implied, regarding the accuracy, completeness, suitability, or effectiveness of any content, activity, or program for any individual. The App and the Services are provided “as is” and “as available”. You acknowledge and agree that:

• results from participation in any My Fyrst activity or program will vary by individual;
• no specific outcomes, improvements, or results are guaranteed;
• all information and content provided is for general informational and self-reflection purposes only; and
• reliance on any information or content provided through the Services is solely at your own risk.

Please exercise caution and ensure your personal safety at all times while engaging in the My Fyrst practice, including during physical, reflective, or journaling activities.

Mental Health and Crisis Resources
My Fyrst is not equipped to provide crisis support. If you or someone you know is in crisis, experiencing a mental health emergency, or in immediate danger, please contact the emergency services in the place where you are right now, or a local crisis or mental health support service, or a qualified mental health professional, right away. Emergency numbers and services differ from country to country, so please use the ones for your own location. My Fyrst may be used by people in different countries and cannot know your location or provide local help.

Always seek the advice of a qualified mental health professional or physician with any questions regarding a medical or psychological condition.

Participation and Age Requirements
My Fyrst, the App, and the Services are intended for adults aged 18 and over. By creating an account or participating in any My Fyrst activity, workshop, event, or program, you confirm that you are 18 or older (there is no separate age check at sign-up). We do not knowingly accept participants under 18, and we may close an account or decline participation if we believe this requirement is not met.

My Fyrst reserves the right to decline participation to any individual where it determines, in its sole discretion, that participation may not be appropriate or safe.

Intellectual Property
All content published and made available through the Site, the App and the Services is the property of My Fyrst and its creators. This includes, but is not limited to, images, text, logos, documents, journal frameworks, activity designs, the My Fyrst Method, the App’s design and code, downloadable files, and any other content that contributes to the composition of the Site, the App or the Services. You may not reproduce, distribute, modify, create derivative works from, copy, scrape, reverse engineer, or commercially exploit any content without the prior written consent of My Fyrst. Your own notes and answers remain yours (see “Your Notes and Content”).

Acceptable Use
As a user of the Site and the App and participant in any My Fyrst Service, you agree to use them legally and in good faith, and not to:

• harass or mistreat other participants, users, or team members;
• violate the rights of other users of the Site or the App;
• violate the intellectual property rights of My Fyrst or any third party;
• hack into or otherwise gain unauthorised access to accounts, systems or data;
• try to read, change or test the App’s security, or access anyone else’s information;
• use another person’s phone number or account, or create accounts by automated means;
• act in any way that could be considered fraudulent; or
• post any material that may be deemed inappropriate, unlawful or offensive.

If we believe you are using the Site, the App or the Services illegally or in a manner that violates these Terms and Conditions, we reserve the right to limit, suspend, or terminate your access. We also reserve the right to take any legal steps necessary to prevent you from accessing the Site, the App or the Services.

Sale of Services
These Terms and Conditions govern the sale of services available on the Site and in the App. The following services are available:

• Wellness and Wellbeing programs;
• Holistic Life Coaching;
• Workshops and in-person sessions; and
• Digital tools and resources, including the My Fyrst App.

The services will be paid for in full when the services are ordered. All information, descriptions, or images that we provide about our services are as accurate as possible. However, we are not legally bound by such information, descriptions, or images as we cannot guarantee the accuracy of all services we provide. You agree to purchase services from the Site at your own risk.

We reserve the right to modify, reject, or cancel your order whenever it becomes necessary. If we cancel your order and have already processed your payment, we will give you a refund equal to the amount you paid. You agree that it is your responsibility to monitor your payment instrument to verify receipt of any refund.

Privacy and Personal Data
My Fyrst is committed to protecting the privacy of all users, subscribers, and participants. The collection, use, and storage of personal data is governed by our Privacy Policy, which forms part of these Terms and Conditions and is available at myfyrst.com/privacy-policy.

In the course of providing the Services, My Fyrst may collect the following personal data:

• first and last name;
• email address;
• phone number;
• mailing address (for journal delivery);
• payment information; and
• in the App, your practice record (your colours, notes and answers), as described in the Privacy Policy.

This data may be collected through the following means:

• buying the physical journal with the App (through Stripe);
• signing up for the My Fyrst newsletter, email list or community;
• creating an account and using the App;
• completing any form on the Site or in the App; and
• signing up at a My Fyrst workshop, event, or in-person session.

Personal data is collected and used solely to deliver the Services to you and as set out in the Privacy Policy. My Fyrst does not sell personal data to any third party. For journal purchases, My Fyrst may retain order details while the subscription is active and for one (1) year after it ends for billing questions, disputes and possible reactivation, unless the law requires or permits a different period. Stripe and other independent providers may retain transaction records under their own policies and legal obligations. For the App, data is retained while your account exists and is deleted when you use “Delete my data” or ask us to delete it, subject to legal retention requirements, third-party systems, and the exceptions described in the Privacy Policy. For any data-related complaints, please refer to the complaints process set out in our Privacy Policy at myfyrst.com/privacy-policy.

Text Messages
We do not send marketing text messages or daily prompts. The App sends a one-time verification code by text message when you sign in; this is a security message. Stripe may send you a receipt or order update by text message or email when you buy the journal or an App reflection, under its own policies. Standard message and data rates may apply.

Email Communications
Giving an email address when you create an App account is optional. If you give one, your email address and first name are added to our email list, which is stored separately from your emotional practice record. Giving an email address does not, by itself, mean that you have agreed to receive marketing emails.

We will email you how-to guides, updates, practice tips and offers only if you agree to them, for example by ticking the box at sign-up (“Yes, email me how-to guides, updates and offers”) or by joining a My Fyrst list on the Site or in the App. Marketing emails identify My Fyrst as the sender and include an unsubscribe link. Unsubscribe requests will be honoured within 10 business days. Essential account, security, order and subscription messages may still be sent after an unsubscribe request. Stripe may separately collect your email address at checkout and send transaction messages under its own policies.

Third Party Goods and Services
The Site and the App may offer goods and services from third parties, and rely on third party providers (for example for sign-in, storage, notifications, payments and advertising measurement), as described in our Privacy Policy. We cannot guarantee the quality or accuracy of goods and services made available by third parties.

Subscriptions
The physical journal with the App is a recurring subscription sold through Stripe. The price, how often you are billed and what is included are shown at checkout before you pay. Your subscription renews automatically and you will be billed automatically until you cancel.

To cancel, email hello@myfyrst.com before your next billing date. Your subscription then continues until the end of the period you have already paid for, and you will not be billed again after that.

This section applies only to the physical journal with the App. For the App on its own, the first emotional reflection is free and each later reflection requires a separate purchase at the price shown before payment. A reflection purchase is a one-time payment, not a subscription, and does not renew. Nothing is charged unless you choose to make a purchase.

Payments
We accept Credit Card payments on the Site and in the App. Additional payment methods may be available from time to time as indicated at checkout. For App reflections, the price is shown in the currency for the country of your phone number (Canadian dollars, UAE dirhams, Indian rupees, Philippine pesos, Singapore dollars, British pounds or Australian dollars), and anyone else pays in Canadian dollars. Your bank may charge its own conversion or card fees. Tax may be added at checkout.

When you provide us with your payment information, you authorise our use of and access to the payment instrument you have chosen to use. By providing us with your payment information, you authorise us to charge the amount due to this payment instrument. If we believe your payment has violated any law or these Terms and Conditions, we reserve the right to cancel or reverse your transaction.

Payments on this Site and in the App are processed by a third-party payment processor. By completing a purchase, you agree that your payment information will be shared with this processor solely for the purpose of completing your transaction. My Fyrst does not store or have access to your full payment card details. The processor’s terms and privacy policy are available via our Billing page.

If you are charged for an App reflection and it is not unlocked within a few minutes, email hello@myfyrst.com with the phone number you used. We will unlock it or refund you.

Refunds
We provide refunds for services sold on the Site and in the App as follows:

• we do not offer refunds for the journal and App subscription. You may cancel before your next billing date, and the cancellation takes effect at the end of the period you have already paid for;
• we do not offer refunds or returns once the journal has been shipped, except where required by applicable law;
• purchases of digital reflections, activities, or other digital content are non-refundable once access has been provided, except where required by applicable law. If you were charged and access was not provided, or you were charged by mistake, we will correct it or refund you; and
• refund eligibility for workshops and in-person events will be communicated at the time of booking.

Nothing in this section limits any right you have under consumer protection law that cannot be excluded (see “Consumer Protection Law”).

Additional Terms
The following additional terms apply to all users of the Site and the App and participants in any My Fyrst Service:

• My Fyrst does not claim to heal or solve any mental health problems or issues. My Fyrst does not provide or claim to provide any medical advice including psychological advice;
• My Fyrst is not responsible for any personal or property damage or injury incurred, including any mental health impact, while practising the suggested daily activities. It is presumed that the person practising these activities will do so in a responsible and safe manner;
• My Fyrst is for adults aged 18 and over, as set out in the Participation and Age Requirements section above;
• My Fyrst activities may suggest requirements for additional resources that may incur costs beyond the price you paid. My Fyrst will not be responsible for reimbursement of these additional costs; and
• photography and/or filming may take place at My Fyrst workshops, events, and in-person sessions. Participants’ privacy will be maintained throughout. If you have any concerns, please speak with a My Fyrst team member before the session begins.

Consumer Protection Law
Where Alberta’s Consumer Protection Act, or any other consumer protection legislation in your jurisdiction, applies and cannot be excluded, these Terms and Conditions will not limit your legal rights and remedies under that legislation. These Terms and Conditions will be read subject to the mandatory provisions of that legislation. If there is a conflict between these Terms and Conditions and that legislation, the mandatory provisions of the legislation will apply.

Limitation of Liability
My Fyrst and our directors, officers, agents, employees, subsidiaries, and affiliates will not be liable for any actions, claims, losses, damages, liabilities, and expenses including legal fees from your use of the Site or the App, participation in any workshop, event, or program, or engagement with any My Fyrst Service, including the loss of data from the App, to the fullest extent permitted by law. Nothing in these Terms and Conditions excludes liability that cannot be excluded by law.

Indemnity
Except where prohibited by law, by using this Site or the App or participating in any My Fyrst Service, you indemnify and hold harmless My Fyrst and our directors, officers, agents, employees, subsidiaries, and affiliates from any actions, claims, losses, damages, liabilities, and expenses including legal fees arising out of your use of the Site, the App or the Services or your violation of these Terms and Conditions.

Applicable Law
These Terms and Conditions are governed by the laws of the Province of Alberta, Canada. Any disputes arising under these Terms and Conditions shall be subject to the exclusive jurisdiction of the courts of Alberta. Nothing in this section limits any right you may have under the law of the country where you live to bring a claim in your own country, where that law gives you that right and it cannot be excluded.

Severability
If at any time any of the provisions set forth in these Terms and Conditions are found to be inconsistent or invalid under applicable laws, those provisions will be deemed void and will be removed from these Terms and Conditions. All other provisions will not be affected by the removal and the rest of these Terms and Conditions will still be considered valid.

Changes
These Terms and Conditions may be amended from time to time in order to maintain compliance with the law and to reflect any changes to the way we operate the Site, the App and the Services. Changes will be posted on the Site, and if a change is significant we will tell you in the App. We recommend that users periodically review these Terms and Conditions to ensure they are aware of any updates. Continuing to use the App after a change means you accept the updated Terms and Conditions.

Contact Details
Please contact us if you have any questions or concerns. Our contact details are as follows:
hello@myfyrst.com
myfyrst.com

Important Note (Disclaimer)
Please be aware that My Fyrst activities are intended solely for general wellness purposes. My Fyrst does not offer any form of professional advice, including medical or psychological guidance. My Fyrst is not a counselling or therapy program and cannot substitute for professional support services. Please exercise caution and ensure your safety while engaging in the My Fyrst process. Always seek the advice of a qualified mental health professional or physician with any questions you may have regarding a medical or psychological condition. Reliance on any information provided in connection with any My Fyrst Service is solely at your own risk.